The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, as well as various other truths regarding contemporary B2B advertising. We discuss just how the purchasing journey is currently completely fragmented and also the manner in which area structure can aid marketing experts take back … Read More

Mark Donnigan: It's going wonderful, Ben. I am so happy to be below on your show.Particularly given the value as well as the urgency of the subject we're going to be dealing with over the training course of this conversation too, which is one that I assume is truly under-discussed. One that may if not increase some eyebrows, but may get you some co… Read More

Mark Donnigan: It's going great, Ben. I am so satisfied to be below on your program.Particularly given the significance and the necessity of the subject we're going to be tackling over the training course of this discussion too, which is one that I believe is actually under-discussed. One that could if not elevate some eyebrows, yet might obtain yo… Read More